The Problem of Dense Breast Tissue Essay - 931 Words

There are several confusing topics for women when it comes to their breast health such as how often they should be screened with a mammogram, what age to start getting their mammograms, or how often they should have a mammogram. One of the newer discussions that has emerged recently is if women should be told that they have dense breast tissue. Several states have even moved a step further and are mandating that women be told this information. I believe that the states should go beyond this when passing the law and require insurance companies to pay for supplemental testing of these women who fall into this category and have additional risk factors. When a woman has dense breast tissue, this is not something that can be felt or seen†¦show more content†¦There are several factors that contribute to having dense breast tissue. Some of these are related to age, genetics, hormone levels, how old a patient was when they first had a baby, the use of hormone replacement, or weight (Attai, 2014). Are you Dense Advocacy reports that overall, 40% of women fall into the dense category. Radiologists have long been required to report the breast density of the patient in his or her report that is sent to the referring physician. Most physicians never communicated the breast density back to the patient. They knew that mammograms are governed by the Mammography Quality Standard Act (MQSA) and patients are required to get lay results of their mammogram, but the MQSA did not require them to be told of their breast density. Several states now require that patients be told of their breast density in these letters. In these letters patients are told what their results are along with a statement that says something similar to the 2013 State of Alabama law that says Your mammogram shows that your breast tissue is dense. Dense breast tissue is very common and is not abnormal. However, dense breast tissue may make it harder to find cancer on a mammogram and may also be associated with an increased risk of breast cancer. This information about the result of your mammogram is g iven to you to raise your awareness. Use this information to talk to your doctor about your own risks forShow MoreRelatedAdvanced Computational Intelligence Techniques For Hypoglycemia Monitoring System1204 Words   |  5 Pagesadvanced computational intelligence on biomedical applications (breast cancer detection) RESEARCH AREA OF INTEREST : HEALTH TECHNOLOGIES 1. INTRODUCTION This project aims to develop improved microwave imaging algorithms using radar based time reversal signal processing coupled with tomographic reconstruction to solve for the inverse source and scattering problems that arise in microwave imaging for localization of suspicious tissue regions as well as to estimate the shapes and dielectric propertiesRead MoreBreat Cancer Screening Essay1514 Words   |  7 PagesBREAST CANCER SCREENING DR. DANA MORTEZ ARLECIA PURVIS JULY 17, 2011 Current research shows mammograms are stronger than in the past. In a recent study it has confirmed that mammograms benefit for women in their forties and fifties. Women feel confident about the benefits that are associated with a regular mammograms for finding cancer early. However, mammograms can have their limitations. A mammogram will miss some cancers, and it sometimes can leadRead MoreThe Diagnosis Of Cancer, Pulmonary Tuberculosis, And Hiv Aids929 Words   |  4 Pages the problem of late diagnosis is severe which causes high number of casualties. The physical symptoms may take time to appear in some cases of cancer. When a person starts to notice the symptoms, the disease is already in a late stage. In India, 70 percent of cancer patients consult the doctor at the terminal stage, according to doctors. Thus, late diagnosis of diseases is a serious concern globally and rigorous research is being done to invent innovative techniques to tackle this problem. In thisRead MoreBreast Cancer : The Most Common Cause Of Death Among Women Essay1574 Words   |  7 PagesBreast cancer is the most common cause of death among women (Centers for Disease Control and Prevention, 2016). The latest data from the Centers for Disease Control and Prevention (C.D.C.) state that in 2013 230,815 women in the United States were di agnosed with breast cancer, and in 2013 40,860 women died from breast cancer (Centers for Disease Control and Prevention, 2016). From 2002 to 2012, the occurrences of a breast cancer diagnosis remained at an even level, however the death rate from breastRead MoreBreast Cancer Awareness And Cancer1530 Words   |  7 PagesBreast Cancer Awareness Cancer cells can grow on any part of your body, and start when cells begin to grow out of control and eventually become invasive. What is breast cancer? (2015, June 10) The breast is made up of lobes that have 15 to 20 sections and in each lobe there are many small sections that are called lobules. The lobules end in tiny bulbs that produce milk, the bulbs, lobes, and lobules are all linked by thin tube called ducts. Breasts also contain blood and lymph vessels. Lymph vesselsRead MoreMedia Assignment Outline1045 Words   |  5 Pagesexperts Newsfeed: Our highly trained and experienced obgyns have seen it all. Call our office today to schedule an appointment one of our Round Rock obgyns. 2QM18 Graphic: Hitting above the belt Heading: It’s better to know Newsfeed text: Give breast cancer the best possible punch with early detection—schedule your mammogram. Graphic: Check your schedule Headline: Make room for a mammogram Newsfeed text: Need to schedule a mammogram? Call our Round Rock obgyns for this important screening. JanuaryRead MoreBreast Cancer Is Not Just A Single Disease? Essay1486 Words   |  6 PagesBreast cancer is not just a single disease. It may come in different types. One particular type and the most common is the invasive ductal carcinoma or the infiltrating ductal carcinoma. This is cancer that invades the surrounding breast tissues as it breaks through walls of the milk duct. Ductal carcinoma in situ (DCIS) is another type of cancer. This is non-invasive, meaning it does not spread to the surrounding breast tissues. Another type is the triple negative breast cancer. This happens whenRead MoreMammography: A Special Imaging Method in Diagnostic Radiology3550 Words   |  15 Pagesregions within the breast. This evolution has been enabled by advancements in the technology itself and its implementation into healthcare regulations of numerous countries around the world (Pisano et al ., 2004). In its beginning stages, breast cancer is a relatively treatable disease, and increased awareness for both mammograms and self-breast examinations have led to earlier diagnoses. Studies suggest that increases in mammography screenings have been one of the main reasons that breast cancer mortalityRead MoreDifferent Types of Cancer2057 Words   |  8 Pagesongoing support and awareness is breast cancer. Breast cancer has been and is currently an ongoing battle that people encounter all over the world. In 1940, women had a one-in-twenty chance of developing the disease, but current data indicates that one-out-of-eight women have a chance of developing breast cancer over their lifetime (Dollinger, M., Rosenbaum, E. H., Ko, A. H. pp 425). According to the National Alliance of Breast Cancer Organizations (NABCO, 2002), breast cancer is the second most commonRead MoreEssay On Igg4-Related Disease857 Words   |  4 Pages IgG4-related  disease (IgG4-RD)  is a newly recognized, multiorgan, fibro-inflammatory  disease  characterized by mass forming lesion with dense lymphoplasmacytic infiltration with large numbers of  IgG4+ plasma cells, storiform fibrosis and sometimes obliterative phlebitis. IgG4-RD was first described in 2001 by Japanese researchers in patients with autoimmune pancreatitis with high levels of serum IgG.[1, 2] IgG4-RD usually affects individuals of middle to old age, with an onset at 50–70 years, although

Capitalism And Its Effects On Economic Depression

Widespread unemployment and frequent bouts of economic depression have been a reality as long as capitalism has existed. None of the economic theorists presented in Hunt’s History of Economic Thought try to seriously deny this. Instead what can be found are different opinions regarding who or what might be to blame for the lack of stability in these capitalist economies. Offered here are many of these different views, but presented in two distinct categories. The first is made up of theorists who defend the automaticity of capitalism and blame a lack of market freedom in their economic systems for causing depression and unemployment. The second is made up theorists who appear to accept the realities of the market and blame the anarchical nature of capitalist markets. It is those that accept the failures of capitalism, however, who present not only a proposed source of economic disparity, but also a justifiable solution, whose arguments seem most applicable to the economic real ity that is capitalism. Automaticity of Markets Free of Economic Depression Most economic theorists who defend the automaticity of markets within capitalism make one common assumption: that people just keep on spending. From a macroeconomic view, it will be seen that this assumption lends itself toward keeping a capitalist market well fed – that is to keep supply and demand in equilibrium. In this section, we’ll take a look at the arguments made by theorists from both the labor theory and the utilityShow MoreRelatedThe Cold War And The International Political Economy1076 Words   |  5 Pagesforty years ago. The economics of the high Cold War The article explains events that came before the transformative decade of the 1970s. Throughout the 1940s and up until the 1960s, the international political economy was stable, at least for the most part. It was during this time that the United States was still asserting itself as a global hegemony. The tense relationship between the United States and the Soviet Union left communist governments out of the liberal economic sphere of influence.Read MoreRobert Heilbroner s Twenty First Century Capitalism1690 Words   |  7 Pagesscience. Capitalism has been the key to the development of business and a countries economy capitalism has changed the economy and society in both positive and negative ways both suitable. Robert Heilbroner book†Twenty-first-century capitalism(1993)† talked about going beyond economic theories too but focuses on the problems of modern economic society. He thought of capitalism as the interrelationship between the economic system and a political ord er ,that is howâ€Å"two realms of capitalism† were formedRead MoreGreat Depression Essays1347 Words   |  6 PagesThe Great Depression is probably one of the most misunderstood events in American history. It is routinely cited, as proof that unregulated capitalism is not the best in the world, and that only a massive welfare state, huge amounts of economic regulation, and other interventions can save capitalism from itself. The Great Depression had important consequences and was a devastating event in America, however many good policies and programs became available as a result of the great depression, some ofRead MoreThe Rise And Demise Of The Postwar Social Structure Of Accumulation By David M. Gordon Et1134 Words   |  5 Pagesservices and at the same time it creates invest in capital. The effect of these crises was similar, in both crises there will be a failure in the rate of profit, a decrease in the level of investment, a reduction in the rate of growth in demand and output (Gordon et.al, 1996). The United States faced a demand side crisis during the Great Depression of 1930. These crises brought negative effects to the capitalist economy, some of these effects were challenges such as power and profits, social structuresRead MoreMarxs Theory on the Fall of Capitalism1479 Words   |  6 PagesWhy did Karl Marx believe that capitalism would eventually collapse and be replaced by communism? To what extent were his predictions confirmed by the history of the twentieth century? Karl Marx is regarded by many as the first social scientist ever. Although it is argued that Adam Smith was the first great economist, and David Ricardo the first great modern economist, Marx is undoubtedly the economist that has had the biggest impact on economic history. It was he that masterminded the conceptRead MoreThe Election Of Obama Into The Highest Political Office1728 Words   |  7 Pagesparticularly because of capitalism. The purpose of this essay is to demonstrate that capitalism is inherently a turbine that constantly produces and strengthens inequalities while finding pretexts to justify its negative outcomes. Racism and capitalism are distinct concepts whose correlation is as distinct as it is complex. In essence, capitalism is the key driver of racial inequalities as evidenced in society day. Before exploring the nature of the nexus between racism and capitalism, it is necessary toRead MoreThe New Deal: Radical Policies towards a Conservative Goal1539 Words   |  6 PagesPolicies towards a Conservative Goal In his inaugural address, President Franklin D. Roosevelt set the tone for the upcoming half century when he confidently said, â€Å"The only thing we have to fear is fear itself†. In response to the economic collapse of the Great Depression, a bold and highly experimental fleet of government bureaus and agencies known as Roosevelt’s Alphabet Soup were created to service the programs of the New Deal and to provide recovery to the American people. The New Deal was oneRead MoreCapitalism : A Better Economic System For America Essay1094 Words   |  5 Pages Capitalism in American from 1860 into the Twenty-First Century; Recessions, Depressions, and Economic Booms Caren Chapman His 109 10/09/2015 The citizens of the United States of America experienced a plethora of economic rollercoasters throughout history. The minorities seemed to struggle the worst with racism and unemployment, but America was effected within every race, sex, and age group. Capitalism within our government has made several improvements throughout the years, but hasRead More 21st Century Capitalism Essay1485 Words   |  6 Pages21st Century Capitalism 21st Century Capitalism. By Robert Heilbroner. (New York: Norton, 1993. 175pp., $17.95) The Work of Nations: Preparing Ourselves for 21st Century Capitalism. By Robert Reich. (New York: Vintage, 1992. 339pp., $14.00) Undoubtedly, the 20th century has witnessed some of the most significant economic events in modern history. For example, the Great Depression saw capitalism come close to its end, and the principles of laissez-faire repudiated as the New Deal wasRead MoreMilton Friedmans Ideas Essay1646 Words   |  7 PagesINTRODUCTION Milton Friedman’s ideas where thought to be radical, but he was the most authoritative figure in the economics field in the 20th century, (Placeholder2) and was known most for his thoughts on free enterprise, classical liberalism and limited government. (Placeholder3) His views shaped modern capitalism. (Placeholder2) He was against government intervention and favored free markets (Placeholder6). If you put the federal government in charge of the Sahara Desert, in 5 years thered

The Actors Of Micro Environment - 1507 Words

Q1. Actors of Micro Environment Company Name: Mountain Dew (PepsiCo, INC.) (https://www.pepsimalaysia.com/) Competitors: †¢ Coca-Cola (http://www.coke.com.my/) †¢ 7up (http://www.7up.com/) †¢ 100 Plus (http://100plus.com.my/) †¢ FN (http://fn.com.my/) Suppliers: †¢ Kian Joo Can Factory (M) Bhd. (Can) †¢ Tenaga Nasional Sdn Bhd (Electricity) †¢ KLH Chemicals (Soda) †¢ GoldenGate sugar manufacturing company (M) Sdn Bhd (Sugar) †¢ U-LIK Sdn Bhd (Plastic Bottle) Intermediaries: †¢ AEON, ColdStorage, 7-11 (Reseller) †¢ Derbo Beverage Company Co. Ltd (Physical distribution firm) †¢ BRANDTHINK Malaysia (Marketing service agency) †¢ Maybank, RHB, CIMB, HongLeong Bank (Financial Intermediaries) Customers: †¢ Consumer markets (Adults, Teenagers, and Kids) †¢ Reseller markets (AEON, Giant Hypermarket) †¢ Government markets (For Export purposes) †¢ International markets (Exporter) Public: †¢ Financial Public : RHB bank, CIMB bank †¢ Media Public : Malaysian Today, SunDaily †¢ Government Public : Tenaga Nasional Berhad †¢ General : Malaysia Citizen †¢ Internal : Mountain Dew/PepsiCo employees Q2. Macro Environment Macro Environment Soft Drink/Airline Industry Economic Change The economy of Malaysia comes to 4.9% in the quarter two of 2015, decreasing from a 5.6% in the previous period. Export decreases by 3.7%. GDP growth in January 2015 was 5.6% and declines by 0.7% until July 2015 (Husna, 2015). Exports of Quarter 2 2015 fell by 3.7% and 2.5% from Quarter 2 2014 and Quarter 1 2015 (Sun DailyShow MoreRelatedThe Actors Of Micro Environment1680 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: Shangri- La Hotel Competitors: †¢ JW Marriott (http://www.marriott.com/default.mi) †¢ Mandarin Oriental (http://www.mandarinoriental.com/kualalumpur/) †¢ New World Development (http://www.nwd.com.hk/) †¢ Hilton (http://www3.hilton.com) Suppliers: †¢ Catercomm (Hair dryer waste bin) †¢ Tenaga Nasional Berhad (Electricity) †¢ Syabas (Water) †¢ TM (Hotel Wi-Fi) †¢ Panasonic (Televisions) †¢ Loccitane (Shampoo, body wash, and soap) †¢ Dynamic Furniture industry (NecessaryRead MoreThe Actors Of Micro Environment1527 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: The company that will be discussed is PepsiCo soft drinks. (www.pepsico.com) Competitors: †¢ Coca-cola (www.coca-cola.com) †¢ Sprite (www.sprite.com) †¢ Fanta (www.fanta.com) †¢ 7up (www.7up.com) †¢ Mountain Dew (www.mountaindew.com) Suppliers: †¢ OXL Resources SDN BHD (Pepsi bottle) †¢ MSM Malaysia Holdings Berhad (Sugar) †¢ San Soong Seng Food Industries SDN BHD (caramel color) †¢ Alex Manufacturer SDN BHD (pepsi can) Intermediaries: †¢ Physical distributionRead MoreThe Actors Of Micro Environment1550 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: Coca-Cola Company Product Name: Coca-Cola Competitors †¢ PepsiCo (pepsimalaysia.com.my) †¢ FN (fnnfoods.com) †¢ Kickapoo (drinkkickapoo.com) Suppliers †¢ Kian Joo Group (Can and Labeling supplier) †¢ SHS Plastics Industries Sdn Bhd (Bottle supplier) †¢ Central Sugars Refinery Sdn Bhd (Sugar supplier) †¢ Tenaga Nasional Sdn Bhd (Electricty Supplier) †¢ Indah Water Konsortium (Water supplier) Intermediaries †¢ Wholesalers and retailers: AEON, Cold StorageRead MoreThe Actors Of Micro Environment1657 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: AirAsia Berhad Competitors: †¢ Malaysian Airlines (http://www.malaysiaairlines.com/my/en.html) †¢ Thai Airways (http://www.thaiairways.com) †¢ Singapore Airlines (http://www.singaporeair.com) †¢ Malindo Air (http://www.malindoair.com) †¢ Jetstar Airways (http://www.jetstar.com/au/en/home) †¢ Cathay Pacific (http://www.cathaypacific.com/cx/ms_MY.html) †¢ Emirates (http://www.emirates.com) †¢ Japan Airlines (https://www.jal.com) Suppliers: †¢ Brahim’s Food (Food)Read MoreThe Actors Of Micro Environment1585 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: AirAsia Berhad Competitors: †¢ Malaysian Airlines (http://www.malaysiaairlines.com/my/en.html) †¢ Thai Airways (http://www.thaiairways.com) †¢ Singapore Airlines (http://www.singaporeair.com) †¢ Malindo Air (http://www.malindoair.com) †¢ Jetstar Airways (http://www.jetstar.com/au/en/home) †¢ Cathay Pacific (http://www.cathaypacific.com/cx/ms_MY.html) †¢ Emirates (http://www.emirates.com) †¢ Japan Airlines (https://www.jal.com) Suppliers: †¢ Brahim’s Food (Food)Read MoreMicro / Macro Environment900 Words   |  4 PagesMicro Macro A company s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitorsRead MoreSocial Learning Theory : Theory Of Reward And Punishment Of Behavioral Reinforcement955 Words   |  4 PagesTheory: Albert Bandura (1977), a psychologist, proposed social learning theory to integrate the behaviorism with the cognitive theory to explain why people behave in a certain way, irrespective of the type of environment they are in. Bandura tried to integrate the behavior, cognition, and the environment to postulate the social learning theory. Many academicians have seen Bandura as the neo-behaviorist theorist (positivist) despite the fact that he believed in self-help, self-regulation, and self-reflectionRead MoreAirasia1488 Words   |  6 PagesDATE: 10 OCTOBER 2012 LECTURER: MS. MAZLIZA ISMAIL Table of Contents Introduction 3 Questions for Discussion 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? 4 2. Discuss the micro and macro factors that would affect AirAsia’s performance in the current competitive environment described in the case? 7 3. By focusing on low prices, has Airasia pursued the best strategy? Why or why not? 9 4. Given AirAsia’s currentRead More Avons Marketing Strategy in International Markets Essay1486 Words   |  6 PagesInternational Markets 1/ Which actors in Avons microenvironment and forces in the macro environment have been important in shaping its marketing strategies? We can explain what is exactly microenvironment and macro environment. Micro-environment is the factors in a firms immediate environment which affect its performance and decision-making; these elements include the firms suppliers, competitors, marketing intermediaries, customers and publics. Macro-environment is the major uncontrollableRead MoreInfluences of the Rationalist, Structuralist and Culturalist Theoretical Approaches on Comparative Politics1618 Words   |  7 Pagesacceptance of the role played by culture and institutional structures in conditioning individual action, it is still primarily maintained that an understanding of social structures is fundamentally driven by ‘the incentives and beliefs of individual actors’ (Bara and Pennington, 1997: 33). However, an overlap between the rationalist and culturalist train of thought has been forged by political scientist Herbert Simon with his theory of ‘bounded rationality’ - individuals cannot always ‘assimilate and

Compulsory Heteronormativity - 4212 Words

Compulsory Heterosexuality Introduction In todays world, as humankind is still in progress, we have a much more liberated world compared to past. In terms of politics, we learned discrimination is not a honourable case to be involved in and we tried to minimize constraints reflected on other races, other nationalities, in short all of the others that are not similar to us. Us is, without doubt, white, Western man. Despite all the back-drawed prejudices of others in the name of liberation, respect and equality, it does not seem to be the situation for non-heteronormatives to live in a peaceful environment. Since I came to Amsterdam as an exchange student this term, I had the opportunity to experience daily-life with all the†¦show more content†¦Despite the fact that compulsory heterosexuality is the central issue of homosexual argument s, there is limited work specifically concentrated on heteronormativity. Majority of the articles are about gay lesbian rights and inequalities in terms of citizenship rights. Howe ver, almost every article reflects the normality of homosexuality contradictory to heteronormative theory. All of them lay natural causes and reasons down on the table and accuse heteronormativity of being reproduction obsessed. Paper In this paper, my main argument is to reject the superiority of the normal heterosexual and to equalize the non-heterosexual. So here is the question; what is normal? Who defines it? We have evidence that in the past, a long time ago, from the start of the first civilization, sex was a primary issue. Putting aside peoples active sexual lives, homosexuality is known to be very common in Sumerians, Ancient Greek and Romans .(Heterosexuality). I do not mean to say that homosexuality was common than heterosexuality but even in story of Gilgamesh the hero is said to be in love with the man he needed to fight with. One other thing claiming the normality of non-heterosexualism is the invention of terms . It was only 19th century the term homosexuality was invented, then followed by heterosexuality (Heterosexuality) . Bisexuality came later in 20th century to define people who do not have dominant choices for a sex partner. As it is seen even the terms areShow MoreRelatedThe Concept Of Heteronormativity Is The Belief That It Is Only1517 Words   |  7 PagesThe concept of â€Å"heteronormativity† is the belief that it is only ‘normal’ ‘natural’ and ‘universal’ to have two different genders. In addition to these two genders it would only be ‘normal’ if there were clear and distinct differences between the two. This would include ones biological sex, ones gender identity, and ones gender role in society. This would also mean it would be considered ‘normal’ if these two different genders sexuality were heterosexual. Meaning a à ¢â‚¬Ëœnormal’ sexual orientation wouldRead MoreAnalysis Of Judith Butler s S Gender Trouble2691 Words   |  11 Pagesit is perceived as wrong. It is to be avoided, to be ‘othered’, and is subject to social abjection . In Judith Butler’s Gender Trouble, she identifies a need for a new interpretation of gender against the previous regime of ‘gender hierarchy and compulsory heterosexuality.’ In this essay, I will argue that Judith Butler’s approach to gender politics is an improvement on previous attitudes towards homophobia. I will do this through a close contextual reading of Butler’s work, particularly Gender TroubleRead MoreSexuality Education : An Important And Compulsory Part Of The New Zealand ( Nz ) Curriculum1640 Words   |  7 PagesSexuality education is an important and compulsory part of the New Zealand (NZ) Curriculum. Sexuality education is important so young people can feel empowered about their sexuality and mak e positive informed decisions. Sexuality education across the country follows a similar outline regulated by the Ministry of Education (MoE) but different students have various experiences and learn different knowledge of sexuality in schools. I went to a religious all-girls school and throughout this assignmentRead MoreSocial Observations Essay1284 Words   |  6 Pagesdifferent. The purpose of this study is to analysis the understanding of social constructionist view of gender/sexuality through the three piece social scenes influenced in the research, and the reading of Vance, Overall and Duggan. Compulsory heterosexuality and heteronormativity plays a crucial role in determining a man and womans sexual preferences because it sets as a heterosexual, idealistic approach to culture. Carole S. Vance is an anthropologist and does studies on sexuality. She points outRead MoreSexual Identity And Gender Expression1399 Words   |  6 Pagesintelligibility that assumes that for bodies to cohere and make sense there must be a stable sex expressed through a stable gender (masculine expresses discursive male, feminine expresses female) that is oppositionally and hierarchically defined through the compulsory practice of heterosexuality (Butler, 1990; 151). She proposes that one is born a particular sex, which in turn dictates one’s gender, which in turn determines one’s sexual desire. She suggests that gender categories are moulded through discursiveRead MoreFeminism : The Erotics Of Black Self Making By Cuba, And Deborah Pruitt And Suzanne Lafont s Article980 Words   |  4 Pagesexplore masculinity and femininity as heteronormative constructs and how they must be looked at in regard to specific localities to see how individuals are affected in everyday life. According to Allen, the early Cuban Revolution â€Å"legislated compulsory heteronormativity,† which is still present in the country today (Allen 67). This is due to revolutionary understandings and attitudes towards male homosexuals, as they were deemed to be â€Å"rapicous and flighty- concerned only with their own pleasure and unwillingRead MoreThe Social Construction Of Heterosexuality1250 Words   |  5 PagesComposing Gender, many readings refer to sexuality as an inevitable part of gender construction, several authors use the terms â€Å"heteronormative† and compulsory heterosexuality† to describe a social structure in which the expression of sexuality is seen as normal only.†(Groner, 2014, par.3 p. 184) Your gender is decided from the womb it’s compulsory that you are given a gender at birth. Pepper Schwartz essay â€Å"The Social Construction of Heterosexuality† creates claims that sexual orientation is shapedRead MoreAnalysis Of The Film Crossing The Borderlands Of Sexuality And Gender 1067 Words   |  5 Pagesexplore it because we live in a culture who practices compulsory heterosexuality. This documentary is an extension of Adrienne Rich Idea on Compulsory Heterosexuality. In the reading by Adrienne Rich, Compulsory Heterosexuality and Lesbian Existence, we come to understand how heterosexuality is a political institution which is normalized through the media, law, politics, literature, and religion. While Rich in her essay focuses on how compulsory heterosexuality is devastating to the lesbian populationRead MoreSocietal Attitudes Of Gay And Queer Families1223 Words   |  5 PagesWestern households are a site for ‘traditional’ family values because they espouse rigid gender identities and compulsory heterosexuality (Erhart 2013). Lesbian and queer families are excluded from ‘traditional’ notions of family and reproduction which constitute the ideological locus of domesticity (Hammock 2009; Seidman 1997). Societal attitudes mandate lesbian compulsory childlessness (Parks 1998) because lesbians present a threat to heterosexual family values, and are distinctly non-procreativeRead MoreMen Who Have Sex With Men Essay1476 Words   |  6 Pagessexual behaviors are typically associated with homosexuality in both the United States and Western European cultures and historically are shouldered â€Å"...with it a blanket condemnation of all same sex behavior...because it is at odds with a rigid, compulsory heterosexual norm† (Almaguer, p. 77). However, homosexuality isn’t simply just a reflection of the dislike of MSM (Men who have sex with men), but rather the association femininity that our culture has deemed less than. Schwartz (1995) says, â€Å"We

The Business Side Of Things, Advertising - 1357 Words

Marketing is everywhere. It can be seen in all forms of media. Advertisements are plastered all over the internet, they are constantly on television, and heard on the radio. It is impossible to escape the constant pressure from businesses promoting themselves and their products. On the business side of things, advertising is extremely competitive. Good marketing can give a business an edge over their competition. To become the best in marketing, use well thought out strategies, know the targeted customers, and use the most cost-effective medium for the situation. Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example: â€Å"In one year we want to: 1. Communicate the existence of Speedo soap to the approximately fifteen million consumers of liquid washing detergent. 2. Inform at least 50 percent of those consumers that Speedo is a high-quality, competitively priced product that will allow them to wash their clothes more thoroughly at little or no extra cost. 3. Convince at least 40 percent of that 50 percent to actually purchase a trial size of the product at a local retailer (Pattis, 1995, p. 81).† By setting goals similar to what is seen in the example, it is much easier to have a successful ad campaign. Goals give a direction in the early development stages of making an ad. As the ad development progresses it isShow MoreRelatedIbm Case Study1686 Words   |  7 PagesDISCUSSION QUESTIONS Q1. What is the primary objective of IBM’s advertising? How have the objectives of its advertising changed over the years? Obviously, in one perspective the initial primary objective of IBM’s advertising is to RECAPTURED the brand equity to increase its diminishing market share. Plunging from one of the market leader during 70’s and 80’s to almost a market looser in the 90’s, IBM’s rebranding aims at the value proposition in the mind of the consumers. DefeatedRead MoreThe Ban On Advertising Tobacco Products885 Words   |  4 PagesThe ban put on advertising tobacco products in India has caused a lot of debates. Some say it violates the constitution, others say it saves lives. Each side sets a valid argument, but which side is right? These bans do not only exist in India. They have been put into action in many different countries as well. Tobacco use kills 5.4 million people a year, averaging at about half of all smokers. (W.H.O.-Facts) I think that everyone is aware of how bad tobacco use is for your health. What peopleRead MoreIbm Case Study1675 Words   |  7 PagesDISCUSSION QUESTIONS Q1. What is the primary objective of IBM’s advertising? How have the objectives of its advertising changed over the years? Obviously, in one perspective the initial primary objective of IBM’s advertising is to RECAPTURED the brand equity to increase its diminishing market share. Plunging from one of the market leader during 70’s and 80’s to almost a market looser in the 90’s, IBM’s rebranding aims at the value proposition in the mind of the consumers. DefeatedRead MoreHow Advertisements Make A Company Better?741 Words   |  3 PagesArt and Copy is a documentary all about advertising and marketing. This documentary shows the transformation and advancement of all things advertising. It also shows the specific changes in the development of advertising. This documentary does a great job in showing the advertising side, but not what that advertising can make people do. The documentary was filmed in 2009, and directed by Doug Pray who is also known for his documentary films about American subcultures. This Documentary shows theRead MoreDeontological Paper708 Words   |  3 PagesMGMT 368 Business Ethics Week 4 Deontological Second Paper April 15, 2012 Direct-to-consumer drug advertising - Deontological Point ofView For many years, consumers relied and depended on the expertise and knowledge of physicians to make decisions on their pharmaceutical needs. Before 1985, prescription drugs could not be advertised directly to consumers. The U.S Food and Drug Administration passed a rule that allowed Direct-to-consumer drug advertising in 1985. This ruling was passed onRead MorePromotional Mix And The Different Elements Essay1290 Words   |  6 PagesDescribe the purpose of the promotional mix and the different elements Advertising: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditionalRead MoreContemporary Business Environments Topics1689 Words   |  7 PagesUNCONVENTIONAL MARKETING â€Å"Winners don’t do different things, they do things differently† DEFINITION: As the topic (unconventional marketing) tells us that there should be no definition, there are no rules, there is no leader. The only thing that matters is ‘being different’ in such a way that attracts more attention and gives you more profits than the standard marketing practices. RELEVANCE IN CONTEMPORARY ENVIRONMENT: As the world is becoming glocalized (global village), the competition is increasingRead MoreMarketing Strategies For The Advertising1541 Words   |  7 PagesThe Persuaders looked different advertising strategies on how to effectively reach consumers. In a time when the price of an advertisement is going up, but the effectiveness of reaching the consumers is going down advertisers are left trying to figure out a way to reach consumers. This film looked at different strategies that were used in the past, and strategies that are currently being used to break through the clutter. Clutter refers to the amount of advertising a consumer is exposed to on a dailyRead MoreMarketing Analysis : Food Inc.1637 Words   |  7 PagesThe market is a place where companies’ intentions are focused on one thing and that is making the biggest profit possible. So it is to no surprise that duped exchanges are a common trend in the market. Nowadays itâ€℠¢s a competitive world in the market and everybody is doing what they feel they need to do to stay ahead of the competition. So unfortunately exchanges like this come with the territory and it happens across all industries including the food industry. In the 2008 documentary Food IncRead MoreMedia Manipulation And The Media853 Words   |  4 PagesPsychological warfare, Public relations, and Advertising know as Ads. An advertisement is a message printed in a newspaper, or broadcast to individuals, that attempts to persuade consumers to buy a specific product, or agree with a particular idea. Advertising messages are spread through numerous and varied channels of media. The major media are Print Advertising, Broadcast Advertising, direct mail, business publications, outdoor advertising, and Online Advertising also known as Digital. In addition,

Terrorism Today free essay sample

Terrorism by Daniel Cooper Presented to Prof. George Johnson CJ290: Terrorism Today, June 2011 The definition on Terrorism and its actors, objectives and methods have changed over the last 150 years. In its most simple form, terrorism involves only three parts; use of force, against innocent people, for political purposes. (White, 2009) Other official definitions used by the FBI, State Department, United Nations and scholars only add detail for the purpose of law, prosecution and study. The current incarnation of terrorism dominated by radical religious and socially conservative groups like Al-Qaeda and the Taliban employ the classic terroristic tactics of guerilla warfare, kidnappings and bombings all designed to instill fear into the local population while gaining a worldwide audience with the use of force multipliers for their demands. These groups differ from previous terrorist groups like the I. R. A. , Klu Klux Klan and the All Tripura Tiger Force because they use multi-national resources to attack both domestic and international targets. This definition most completely applies to all forms of terrorism by individuals, groups and governments. Terrorism originally was a term used to describe the oppression of people by its government; it changed after the French Revolution to resemble the general definition of individuals versus society that we see today.The case Is still made today that governments commit acts of terrorism on its own citizens. Various examples of genocide and mass killing can be regarded as forms of state terrorism, violence by the state against a particular group of citizens In genocide, and either against a particular group or against less clearly defined groups of citizens in mass killing. (Status, 2002) Many definitions of terrorism exist and the meaning will continue to evolve with the lenience and tactics used.Additional analysis methods like topologies and the spectrum of conflict help gain insight into acts that cannot be summed up in a simple definition. Fear inducing violent acts aimed at civilian populations for the purpose of religious, political or social change will never cease to exist because power can never be equally distributed. References White, J. R. (2009). Terrorism and homeland security: an Introduction. Mason, OH: Coinage Learning. 207-214. Retrieved from Obscenest.

Definitions of HRM free essay sample

Introduction and Overview Definitions of HRM. The employment relationship. Commitment and control. Internal fit. Textbook: Noe, Hollenbeck, Gerhart and Wright (2012) Human Resource Management: Gaining a Competitive Advantage. Chapter 1, pp. 2-68. Examples of exam questions: How and why has the role of the HR department been changing in Western firms since the 1980s? How far and for what reasons would you agree that the debate over the differences between HRM and personnel management is all hot air? Lecture 2 Analysis and Design of Work Job analysis; Job design; employee involvement; quality circles; team working Textbook: Competitive Advantage. Chapter 4, pp. 154-190. Examples of exam questions: Who benefits from employee involvement? Compare quality circles and team working with regards to their impact on the economic outcomes of a company. Lecture 3 Personnel Selection Selection criteria, Big-5 personality dimensions, selection methods, predictive validity, reliability Textbook: Competitive Advantage. Chapter 6, pp. 230-267. Examples of past exam questions: Critically discuss the use of interviews as a primary basis for selection decisions. We will write a custom essay sample on Definitions of HRM or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What criteria should be considered in selecting new employees to support firm performance? How do interviews fare in evaluating these criteria? Lecture 4 Performance appraisal Competitive Advantage. Chapter 8, 338-393. Examples of past exam questions: Critically evaluate performance appraisal at work. What are the purposes of conducting performance appraisals? How might appraisals differ depending on the purpose? Lecture 5 Pay Systems Content of pay systems; selecting pay systems; pay and firm performance; pay outcomes for employees. Textbook: Competitive Advantage. Chapter 1 1, pp. 0-519. Examples of exam questions: Which factors should HR managers take into account in designing a fair pay system? Evaluate options for the design of pay systems for different employee groups. Lecture 6 Human Resource Planning, Flexibility and Turnover Human resource planning; the model of the flexible firm; contingent employment; temporary work; employee turnover Textbook: Competitive Advantage. Chapt er 5, pp. 191-211 and Chapter 10, pp. 440-478. Examples ot exam questions: Temporary agency workers are hired to protect the employment security of the core workforce. Discuss critically. Contingent workers facilitate the use of high commitment management systems. Discuss. Lecture 7 Strategic Human Resource Management: Best Practices vs. Best Fit Strategic HRM; models of HRM; best practice and business strategy models Textbook: Competitive Advantage. Chapter 2, pp. 70-105. Examples of exam questions: Evaluate the relationship between the business and the human resource management strategy of a firm. Contrast and evaluate the concepts of horizontal and vertical fit in human resource management. Lecture 8 Strategic HRM: The Resource- ased View and Stakeholder Models Continuation of lecture 7: strategic HRM; resource-based view; institutional / stakeholder perspectives on HRM Textbook: To what extent do managers have a strategic choice with regards to human resource management? Critically discuss the implications of the resource-based view of the firm for designing HRM strategies. Lecture 9 Equal Employment Opportunities Competitive Advantage. Chapter 3, pp. 106-153. Examples of past exam questions: Do women have equal opportunities at work? What actions might employers take to address any inequalities? Evaluate human capital theoretical explanations of the gender earnings gap. Lecture 10 Industrial Relations Introduction to industrial relations; purposes of collective organization; effects of unions; recent trends in industrial relations Textbook: Competitive Advantage. Chapter 14, pp. 598-647. Examples of exam questions: What are the consequences of a lack of effective worker representation, be it through trade unions or some other form of worker representation at the workplace? Why do workers Join trade unions and what are the effects of union activity? How has this changed in liberal market economies in recent years?