The Business Side Of Things, Advertising - 1357 Words

Marketing is everywhere. It can be seen in all forms of media. Advertisements are plastered all over the internet, they are constantly on television, and heard on the radio. It is impossible to escape the constant pressure from businesses promoting themselves and their products. On the business side of things, advertising is extremely competitive. Good marketing can give a business an edge over their competition. To become the best in marketing, use well thought out strategies, know the targeted customers, and use the most cost-effective medium for the situation. Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example: â€Å"In one year we want to: 1. Communicate the existence of Speedo soap to the approximately fifteen million consumers of liquid washing detergent. 2. Inform at least 50 percent of those consumers that Speedo is a high-quality, competitively priced product that will allow them to wash their clothes more thoroughly at little or no extra cost. 3. Convince at least 40 percent of that 50 percent to actually purchase a trial size of the product at a local retailer (Pattis, 1995, p. 81).† By setting goals similar to what is seen in the example, it is much easier to have a successful ad campaign. Goals give a direction in the early development stages of making an ad. As the ad development progresses it isShow MoreRelatedIbm Case Study1686 Words   |  7 PagesDISCUSSION QUESTIONS Q1. What is the primary objective of IBM’s advertising? How have the objectives of its advertising changed over the years? Obviously, in one perspective the initial primary objective of IBM’s advertising is to RECAPTURED the brand equity to increase its diminishing market share. 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Obviously, in one perspective the initial primary objective of IBM’s advertising is to RECAPTURED the brand equity to increase its diminishing market share. Plunging from one of the market leader during 70’s and 80’s to almost a market looser in the 90’s, IBM’s rebranding aims at the value proposition in the mind of the consumers. DefeatedRead MoreHow Advertisements Make A Company Better?741 Words   |  3 PagesArt and Copy is a documentary all about advertising and marketing. This documentary shows the transformation and advancement of all things advertising. It also shows the specific changes in the development of advertising. This documentary does a great job in showing the advertising side, but not what that advertising can make people do. The documentary was filmed in 2009, and directed by Doug Pray who is also known for his documentary films about American subcultures. This Documentary shows theRead MoreDeontological Paper708 Words   |  3 PagesMGMT 368 Business Ethics Week 4 Deontological Second Paper April 15, 2012 Direct-to-consumer drug advertising - Deontological Point ofView For many years, consumers relied and depended on the expertise and knowledge of physicians to make decisions on their pharmaceutical needs. Before 1985, prescription drugs could not be advertised directly to consumers. The U.S Food and Drug Administration passed a rule that allowed Direct-to-consumer drug advertising in 1985. This ruling was passed onRead MorePromotional Mix And The Different Elements Essay1290 Words   |  6 PagesDescribe the purpose of the promotional mix and the different elements Advertising: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. 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RELEVANCE IN CONTEMPORARY ENVIRONMENT: As the world is becoming glocalized (global village), the competition is increasingRead MoreMarketing Strategies For The Advertising1541 Words   |  7 PagesThe Persuaders looked different advertising strategies on how to effectively reach consumers. In a time when the price of an advertisement is going up, but the effectiveness of reaching the consumers is going down advertisers are left trying to figure out a way to reach consumers. This film looked at different strategies that were used in the past, and strategies that are currently being used to break through the clutter. Clutter refers to the amount of advertising a consumer is exposed to on a dailyRead MoreMarketing Analysis : Food Inc.1637 Words   |  7 PagesThe market is a place where companies’ intentions are focused on one thing and that is making the biggest profit possible. So it is to no surprise that duped exchanges are a common trend in the market. Nowadays itâ€℠¢s a competitive world in the market and everybody is doing what they feel they need to do to stay ahead of the competition. So unfortunately exchanges like this come with the territory and it happens across all industries including the food industry. In the 2008 documentary Food IncRead MoreMedia Manipulation And The Media853 Words   |  4 PagesPsychological warfare, Public relations, and Advertising know as Ads. An advertisement is a message printed in a newspaper, or broadcast to individuals, that attempts to persuade consumers to buy a specific product, or agree with a particular idea. Advertising messages are spread through numerous and varied channels of media. The major media are Print Advertising, Broadcast Advertising, direct mail, business publications, outdoor advertising, and Online Advertising also known as Digital. In addition,