The Actors Of Micro Environment - 1507 Words

Q1. Actors of Micro Environment Company Name: Mountain Dew (PepsiCo, INC.) (https://www.pepsimalaysia.com/) Competitors: †¢ Coca-Cola (http://www.coke.com.my/) †¢ 7up (http://www.7up.com/) †¢ 100 Plus (http://100plus.com.my/) †¢ FN (http://fn.com.my/) Suppliers: †¢ Kian Joo Can Factory (M) Bhd. (Can) †¢ Tenaga Nasional Sdn Bhd (Electricity) †¢ KLH Chemicals (Soda) †¢ GoldenGate sugar manufacturing company (M) Sdn Bhd (Sugar) †¢ U-LIK Sdn Bhd (Plastic Bottle) Intermediaries: †¢ AEON, ColdStorage, 7-11 (Reseller) †¢ Derbo Beverage Company Co. Ltd (Physical distribution firm) †¢ BRANDTHINK Malaysia (Marketing service agency) †¢ Maybank, RHB, CIMB, HongLeong Bank (Financial Intermediaries) Customers: †¢ Consumer markets (Adults, Teenagers, and Kids) †¢ Reseller markets (AEON, Giant Hypermarket) †¢ Government markets (For Export purposes) †¢ International markets (Exporter) Public: †¢ Financial Public : RHB bank, CIMB bank †¢ Media Public : Malaysian Today, SunDaily †¢ Government Public : Tenaga Nasional Berhad †¢ General : Malaysia Citizen †¢ Internal : Mountain Dew/PepsiCo employees Q2. Macro Environment Macro Environment Soft Drink/Airline Industry Economic Change The economy of Malaysia comes to 4.9% in the quarter two of 2015, decreasing from a 5.6% in the previous period. Export decreases by 3.7%. GDP growth in January 2015 was 5.6% and declines by 0.7% until July 2015 (Husna, 2015). Exports of Quarter 2 2015 fell by 3.7% and 2.5% from Quarter 2 2014 and Quarter 1 2015 (Sun DailyShow MoreRelatedThe Actors Of Micro Environment1680 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: Shangri- La Hotel Competitors: †¢ JW Marriott (http://www.marriott.com/default.mi) †¢ Mandarin Oriental (http://www.mandarinoriental.com/kualalumpur/) †¢ New World Development (http://www.nwd.com.hk/) †¢ Hilton (http://www3.hilton.com) Suppliers: †¢ Catercomm (Hair dryer waste bin) †¢ Tenaga Nasional Berhad (Electricity) †¢ Syabas (Water) †¢ TM (Hotel Wi-Fi) †¢ Panasonic (Televisions) †¢ Loccitane (Shampoo, body wash, and soap) †¢ Dynamic Furniture industry (NecessaryRead MoreThe Actors Of Micro Environment1527 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: The company that will be discussed is PepsiCo soft drinks. (www.pepsico.com) Competitors: †¢ Coca-cola (www.coca-cola.com) †¢ Sprite (www.sprite.com) †¢ Fanta (www.fanta.com) †¢ 7up (www.7up.com) †¢ Mountain Dew (www.mountaindew.com) Suppliers: †¢ OXL Resources SDN BHD (Pepsi bottle) †¢ MSM Malaysia Holdings Berhad (Sugar) †¢ San Soong Seng Food Industries SDN BHD (caramel color) †¢ Alex Manufacturer SDN BHD (pepsi can) Intermediaries: †¢ Physical distributionRead MoreThe Actors Of Micro Environment1550 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: Coca-Cola Company Product Name: Coca-Cola Competitors †¢ PepsiCo (pepsimalaysia.com.my) †¢ FN (fnnfoods.com) †¢ Kickapoo (drinkkickapoo.com) Suppliers †¢ Kian Joo Group (Can and Labeling supplier) †¢ SHS Plastics Industries Sdn Bhd (Bottle supplier) †¢ Central Sugars Refinery Sdn Bhd (Sugar supplier) †¢ Tenaga Nasional Sdn Bhd (Electricty Supplier) †¢ Indah Water Konsortium (Water supplier) Intermediaries †¢ Wholesalers and retailers: AEON, Cold StorageRead MoreThe Actors Of Micro Environment1657 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: AirAsia Berhad Competitors: †¢ Malaysian Airlines (http://www.malaysiaairlines.com/my/en.html) †¢ Thai Airways (http://www.thaiairways.com) †¢ Singapore Airlines (http://www.singaporeair.com) †¢ Malindo Air (http://www.malindoair.com) †¢ Jetstar Airways (http://www.jetstar.com/au/en/home) †¢ Cathay Pacific (http://www.cathaypacific.com/cx/ms_MY.html) †¢ Emirates (http://www.emirates.com) †¢ Japan Airlines (https://www.jal.com) Suppliers: †¢ Brahim’s Food (Food)Read MoreThe Actors Of Micro Environment1585 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: AirAsia Berhad Competitors: †¢ Malaysian Airlines (http://www.malaysiaairlines.com/my/en.html) †¢ Thai Airways (http://www.thaiairways.com) †¢ Singapore Airlines (http://www.singaporeair.com) †¢ Malindo Air (http://www.malindoair.com) †¢ Jetstar Airways (http://www.jetstar.com/au/en/home) †¢ Cathay Pacific (http://www.cathaypacific.com/cx/ms_MY.html) †¢ Emirates (http://www.emirates.com) †¢ Japan Airlines (https://www.jal.com) Suppliers: †¢ Brahim’s Food (Food)Read MoreMicro / Macro Environment900 Words   |  4 PagesMicro Macro A company s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitorsRead MoreSocial Learning Theory : Theory Of Reward And Punishment Of Behavioral Reinforcement955 Words   |  4 PagesTheory: Albert Bandura (1977), a psychologist, proposed social learning theory to integrate the behaviorism with the cognitive theory to explain why people behave in a certain way, irrespective of the type of environment they are in. Bandura tried to integrate the behavior, cognition, and the environment to postulate the social learning theory. Many academicians have seen Bandura as the neo-behaviorist theorist (positivist) despite the fact that he believed in self-help, self-regulation, and self-reflectionRead MoreAirasia1488 Words   |  6 PagesDATE: 10 OCTOBER 2012 LECTURER: MS. MAZLIZA ISMAIL Table of Contents Introduction 3 Questions for Discussion 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? 4 2. Discuss the micro and macro factors that would affect AirAsia’s performance in the current competitive environment described in the case? 7 3. By focusing on low prices, has Airasia pursued the best strategy? Why or why not? 9 4. Given AirAsia’s currentRead More Avons Marketing Strategy in International Markets Essay1486 Words   |  6 PagesInternational Markets 1/ Which actors in Avons microenvironment and forces in the macro environment have been important in shaping its marketing strategies? We can explain what is exactly microenvironment and macro environment. Micro-environment is the factors in a firms immediate environment which affect its performance and decision-making; these elements include the firms suppliers, competitors, marketing intermediaries, customers and publics. Macro-environment is the major uncontrollableRead MoreInfluences of the Rationalist, Structuralist and Culturalist Theoretical Approaches on Comparative Politics1618 Words   |  7 Pagesacceptance of the role played by culture and institutional structures in conditioning individual action, it is still primarily maintained that an understanding of social structures is fundamentally driven by ‘the incentives and beliefs of individual actors’ (Bara and Pennington, 1997: 33). However, an overlap between the rationalist and culturalist train of thought has been forged by political scientist Herbert Simon with his theory of ‘bounded rationality’ - individuals cannot always ‘assimilate and