Change Management Essay Example | Topics and Well Written Essays - 750 words - 1

Change Management - Essay Example The consumer software products for the company include safari web browser, iTunes, iLife etc. This paper identifies three major areas that the company needs to improve on, in order to increase its market share, as well as profitability. The three major areas that the company needs to improve on, includes quality, cycle time and cost. It is important to denote that despite weaknesses in these areas, Apples is still one of the most successful companies in the world (Schuh, 2014). Cycle time refers to the period or time that a company takes before it completes the production of a particular product. Schuh (2014) explains that since the launch of mini iPad in 2012, Apples has not managed to introduce any new product into the market. This makes the organization to be competitively disadvantaged from its major competitors such as Samsung, which on a yearly basis, the company introduces new products. However, in a message that emanated from the company, the company is planning to introduce a new range of products by the end of 2014 (Schuh, 2014). The products under consideration have been under manufacture as from the year 2012, and they aim at improving the manner in which Apples is able to compete with its competitors. Looking at this time cycle, it takes Apples approximately 2 years before introducing a new object into the market. This is very dangerous in the competitive electronic markets, which is always characterized by new innovations on a yearly basis. I n fact one of the major factors that saw the decline of Nokia is the inability of the company to roll out new and innovative products into the market. This is an aspect the Apples need to change and this is by constantly investing in research and development. Furthermore, Apples has to liaise with other software techno logical firms such as Oracles, for purposes of coming up with new techno logical innovations for their