Space (Digital) and Place (Physical) Coursework Example | Topics and Well Written Essays - 750 words

Space (Digital) and aspire (Physical) - Coursework ExampleIn the older days companies tried to market themselves and used several medium that scope from radio, personal selling, and direct mail among others (Kurtz, 2008). In the new economy, companies must adopt strategies that are advantageous. This makes digital front man important for each and every organization. Digital presence is seen as the application of the digital platform by an organization in its business strategy (Mullins & Walker, 2010). The digital platform involves the use of web based applications in the delivery of goods and wait ons. The internet and the World Wide Web put on been used extensively by companies as mediums of digital presence. Companies have set up their websites and these are being used to sell goods and services both nationally and globally (Hanzaee, Behbound, & Ardakani, 2011). This brings us to the importance of digital presence for any organization which is the syndication of information, the increasing returns to plateful of network products, ability to customize and personalize market offerings, ability to disinter mediate distribution, global reach, violate the clock access and the possibility of instantaneous delivery (Mullins & Walker, 2010). ... Physical presence helps organizations in the delivery of goods and service to the market. Whereas digital presence is seen as important in the twenty first deoxycytidine monophosphate because of the techno savvy generation, physical presence is still important especially to the local market and to those people who do not have access to the internet (Kurtz, 2008). A few strategic steps must be taken to batten down a company is located at the right place that is safe, friendly and accessible to the target market. The strategic positioning must follow the process of marketing that is concerned with socialization providing the needed activities in enounce that the customers and the organization get what they want and when they want it to avail an effective exchange process (Mullins & Walker, 2010). There are many implications for companies planning to maintain digital presence or physical presence. Digital presence content that a company must invest in technology especially web based technologies and alert telephony platforms that will enable them to reach their customers and their customers to reach them (Simms, 2007). Vats amount of resources may be required in infrastructure in order to reach targeted populations. Financial resources will also be required to facilitate the entire process. The company must also involve itself in the provision of information to its customers informing them of the shanghai to the online platform and these require a lot investment in advertising and promotional content (Simms, 2007). many another(prenominal) companies especially in the 20th century began with the physical presence forrader venturing onto the online platform. In the 21st century companies do not necessarily have to set up a physical presence before moving to the