Forecasting the Adoption of E-Books Essay

The size of it of it of the market for e- intensitys in the long-run293.7 billion x 46.7% x 8% = 10.973 million(Total US population x theatrical role of US population nurture literary works x Percentage of conventional paper books purchased online in 2003) It will take 10 years to pee-pee 95% penetration of the potential market.Question 2I forecast that the sale of the e-book when it first became available is 0.751milion (pm) (Assumption each innovator buy unrivalled book.)Question 3The long-run total adoption of e-books would be 10.973 million. (Total US population x percentage of US population tuition literature x Percentage of traditional paper books purchased online in 2003)Question 4I do expect the market for e-books tend to be direct by imitators rather than innovators. According to the table above, I found that the plodding average for e-book of q (0.0684) is larger than p (0.2990). In addition, the word of mouth takes an all important(p) role in the adoption of e-books. The information about the e-book from the innovators contribute more to the adoption of e-books since heap tend to hesitate to change their old interlingual rendition habit.Question 5S(t)=p+(q/m)N(t-1)m-N(t-1) category 1 0.0684+(0.2990/10.973) X (0)10.973-0 = 0.751 million Year 2 0.0684+(0.2990/10.973) X (0.751)10.973-0.751 = 0.908 million Year 3 0.0684+(0.2990/10.973) X (1.659)10.973-1.659 = 1.059 million Year 4 0.0684+(0.2990/10.973) X (2.717)10.973-2.717 = 1.176 million Year 5 0.0684+(0.2990/10.973) X (3.893)10.973-3.893 = 1.235 millionQuestion 6The adoption of e-book will be real different from digital music obtained online. The adoption of e-books face more challenges when analyse to the adoption of digital music. To most of the listeners, there is not very much conflict in experience between listening to a song from an iPod and a CD player. Therefore, they obligate a relatively low switching hail and more willing to change their habits. On the contrary, to mo st of the readers, it is definitely precise different from reading an e-book to reading a printed book. The feelings of holding a printed book and flipping over a physical book be irreplaceable. So readers be loyal to printed book and hesitate to switch from traditional books to e-books. Hence, it is reasonable to send for that the pace of adopting digital music is faster than the pace of adopting e-books.Question 7I think both of the attitudes about reading and purchasing e-content acquire changed a lot in recent years. In the old time, plurality could read e-content via PC only. Nowadays, people are able to read e-content through various mobile devices. Therefore, they spend more time on reading e-content especially during leisure time and even commuting time. However, the quality of the reading effort is diminishing as the overload of e-content available on Internet. In addition, people tend to rely more on the e-content since it is very convenient, environmentally friendl y, noble mobility and high accessibility.For the attitude about purchasing e-content, more people are willing to pay for the e-content in recent years. The advanced online hire system plays an important role. People feel more secure and excessively convenient when dealing online ever than before. Moreover, more well-known and large-scale publishers bid more choices of e-content for readers. Besides, in the light of the prevalent of mobile device, people have more time and chances to read the e-content regardless of the time and places. Thus, people are more willing to spend on e-content than before. Question 8The computer hardware plays a paramount important role in the adoption of e-books. No matter how amazing the e-content is, the e-books would not be popularized if the hardware were not user-friendly. However, a good hardware is very likely to boost sales of the e-books. It is because the hardware is a fixed greet while the e-books are the variable cost to the readers. A p ortable hardware with proper size of monitor and high capacity is very attractive to the readers. They no longer need to incomplete carry the bulky printed books nor spare some places for storage. Moreover, the hardware enables readers to read intimately when comparing to read via PC or smart phone. It is good for the readers eyes. net but not least, the hardware contributed to protecting the environment as it saves much paper. Only when the hardware preforms better than the tradition printed books, the adoption of e-books will be success.Question 9I do expect the size and as well as the pattern of diffusion are quite different globally as compared to the United States. The size and the pattern of diffusion depend on umpteen factors. Population, culture, attitude to new products, technology and even literacy could be one of the variables of the size and pattern of diffusion. Take Africa as an example though the population size of Africa is much larger than The United States, th e potential size of the market for e-books must(prenominal) be obviously different from the United States. So it is not heavy to understand that the size and pattern of diffusion of various places will not be similar to the United States.