Burger King Ad Analysis Essay

In June of 2009, Burger queen mole rat released an advertisement for the BK Super Seven Incher for a moderate promotion in Singapore. The familiar message that this ad aims to give tongue to is not so much hidden or subliminal as it is blatantly distinct. Not mevery would be able to simply shine at this ad and then go nearly their day. Men and women besides are drawn to the ad because they are either attracted to it or offended by it. Effective advertising usu on the wholey triggers some kind of aright emotion within its consultation. In that respect, this advertisement succeeds with flying colors. Whether it is because of feelings of disgust or attraction, the images in this ad are difficult to ignore which is exactly what the advertizer envisi nonpareild happening. Although very(prenominal) ineffective, this ad is still being analyzed straight off which is quite significant. Burger Kings advertisement effectively frames and manipulates the narrative, layout, and cop y to create a strong reaction to hinge uponism and vulgarity within its audience causation them to barely counselling on the nature of the ad, not how much they extremity to buy the harvest.The ad, through its imagery and text, aims to create a fantasy where on the whole a man has to do is hold a burger and young, attractive women leave want to have sex with them. Even if men do not consciously think this way, the idea it is still in the back of their minds. In an attempt to create an effective subtext with these images and spoken communication, the ad dehumanizes both men and women. On one hand, the woman in the ad is seen as an object who is simply useful in sexual situations hence the focal point of her face, her brim which is directly in line with the burger. Many have even note that the woman resembles a blow-up doll which further solidifies the idea of transforming women into sexual devices earlier than human beings. On the other hand, a phallic idea is triggered in a mans mind that to create the notion that surface does yield and this ad presents it as the only thing that really does matter when it comes to attracting a woman. It gives men the impression that if they are not well endowed, women forget disregard them unless they are seen eating this burger.The prominent images of this ad cause the audience to have a strong emotional reaction to the ad whether they have intercourse it or not. The portion of the advertisement that first catches the audiences shopping mall is the image of a stunned, fairly artificial looking woman with her spill agape to a organize that seems to be appearing out of nowhere. The sandwich pictured with the woman too looks much thinner and greater than the one pictured at the bottom. The image of the sandwich next to the womans mouth creates obvious phallic visualizations within the audiences minds.The ads blatant allusion to oral sex causes the audience to have a strong reaction upon seeing it. The imag e designates that upon eating this sandwich, every contiguous woman will be rendered helpless at the sight of a man holding a seven inch burger. The woman excessively seems to be looking at something out of frame beyond the sandwich. The sable item in the shadows that the womans eyes are improve on adds yet another cue a man could subconsciously get by looking at the ad. This allows a man to kindle up any type of scenario within his mind from only the battlefront of shadows in the ad. Right below is the second-most prominent part of the ad the actors line Itll Blow Your Mind Away in large font with the dickens largest words in that sentence being Itll Blow. The ad tends to two very significant aspects of a young mans life nourishment and sex. Food is a basic human need but it is not enough to say that this sandwich will satisfy your aridness, it must also be able to fulfill another desire. The images of this ad indirectly suggest that the sandwich will cater to a mans hun ger as well as his sexual frustration.Along with the suggestive images this ad presents, the words surrounding the artwork bring an equally as obvious but a much more distasteful idea to the mind. In little(a) font at the bottom it reads fill your desire for something long, fat and flame-grilled because we all know that a long cake tastes better than a short one. The fact that the sandwich is seven inches long has little to nought to do with the quality of the sandwich but rather the visualization that this special(a) long burger evokes while accompanied with the images. As if that was not enough to exonerate a man go cross-eyed, it goes on to add that the burger will build one yearn for more aft(prenominal) one taste. The seemingly ever-living sexually suggestive elements of this ad just causes it to be mulled over in the minds of men and women alike which adds to its effectiveness not to sell a growth but to keep the Burger King name in plentys heads.The name of the produ ct in itself is also something to be considered. Without the imagery of the product it would be unclear as to what is being sold. Only in the small text do you see what this product is actually categorized chthonic a burger. To someone unfamiliar to this ad, the term seven incher could mean a plethora of items, both sexual and non-sexual. Because of the lack of distinction between provender and phallus, the audience gets the wrong (or the right) impression of this product. In describing the burger in further detail, the words crispy, thick, and hearty are employ to create the idea that not only will you be attracting women from all over the globe, you will also be buying a top-of-the-line meal for the bargain price of $6.25 an idea any man would be mesmerized by.One long-running advertisement of a identical product could come to mind when faced with an ad centered upon the surface of a sandwich subway systems five Dollar founding Long campaign. Unlike the Burger King ad, the subway system ad features mainly a catchy jingle and cheery imagery. Subways advertisers could have slow gone in the route that Burger King did and made the extra long sandwich sexual. Any company would choose not to sexualize their ads in order to avoid excluding the portion of their audience who would not be attracted to or would even be offended by such graphic images. Subway, instead, used positive and healthy imagery using athletes and generally fit commonwealth to advertise their product. In 2008, about the time the campaign for the five vaulting horse sandwich began, the U.S. was faced with a financial crisis. As a result, Subway came up with the campaign of a cheap alternative to healthy food. As a result, a very marketable image of their product was created. A notable difference between Burger Kings ad and Subways ad is that the BK Super Seven Incher ad had to be taken down right after the backlash ensued the everyday Five Dollar Foot Long campaign was sustained unt il Subway was pushed to append the price of the sandwich due to inflation.Much like an ad caned to women of all ages that shows young, thin, energetic girls wearing fashionable clothing, this ad creates false scenarios in the minds of males about a situation that eating this burger will put them in. In the past, the appeals of Burger King ads seemed to be based on humor and were aimed towards a more comprehensive audience. Their ads usually include the advertising mascot of the company, The King, who would often be presented in cockeyed situations. The ad, in no way, alienated any group of people which is wherefore it was kept. The problem in advertising today and particularly in this ad is that companies now allow their products to give off the wrong impression in order to get a rise out of people.Despite its limited release, the unnecessarily sexual nature of the ad sparked much discussion nearly the world. Not long after the backlash, Burger King officials released a statem ent expressing that the ad was not created by their principal advertising agency, but by a more independent Singapore agency. Although the ad was taken down unawares thereafter, this does not change the fact that Burger King knew what they were getting themselves into in allowing this ad to be released. Excessively sexualizing a product could mean much interdict repercussions for a company. Whether Burger King thought they could sell more sandwiches this way or not, they got the publicity that they were striving for. Although the feedback that they were receiving was extremely negative, it triple-crownly got their name in peoples minds which is considered positive for any company.Burger King, by no accident, released an overly sexual ad that could cause any consumer to think twice. In some cases, sex only sells to a point, then it becomes overkill meaning that the ad could work against them if it is deemed too sexual. Done in the right way, sexual ads are very successful but in t hose cases the ads are very subtle and usually focus on some kind of subliminal message. Burger Kings target audience who are predominately young males will certainly have a strong reaction to the ad but will most plausibly not be more inclined to buy the product after seeing it in those terms. This ad is a good example of how pique value gets attention but does not effectively sell a product.