Marketing Case Assignment

Ethel s Chocolate skulk was designed to be a high-end , upscale chocolate shop , similar to Godiva . Unlike Godiva , however , Ethel s chocolates atomic number 18 meant to be eaten on site and accompanied by pyrogenic chocolate or tea . According to the company website , a simple chocolate bar is priced starting at 10 , a far cry from the 0 .79 one would rehearse for a Hershey s bar . firearm very little hypothesis usually goes into purchasing peckdy , purchasing chocolate at Ethel s does require decision-making on the part of the consumer . The first step is the br consumer s level of involvement , which is high for luxury items . The consumer could decide to dissipate up an inexpensive chocolate bar at a convenience store , or to experience Ethel s Chocolate couch - for a price . High-involvement decisions be made o n products which atomic number 18 visible to others . Being seen at Ethel s speaks of money to spare , a rarity in the current economic climate .

patch there is little personal or economic chance in buying chocolate , there is a brotherly risk of exclusion if the consumer decides that Ethel s prices are a bit as well as high . Ethel s is an indulgence for only those who can afford to do soThere are three factors which will learn a client to purchase chocolate at Ethel s , and they are personal , mental and social The personal decision stems from an various(prenominal) s own tastes , mount , sex race and ot her enlarge . Ethel s is currently set(p) i! n Illinois and Nevada exclusively...If you want to get a ripe essay, rewrite it on our website: OrderCustomPaper.com

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