Economic For Business

NameCourseInstructor s Name25 May 2010Woolworths hold Market AnalysisIntroductionWoolworths limited is one of Australia s largest adapt up supermarkets . It famously known as Woolies in Australia eff in Victoria it operates as Safeway . Woolworths limited was established in the middle 1920s (Hoover s 56 . The first chain broth started its trading trading operations in Imperial arcade in Sydney . The supermarket also operates in New Zealand . The chain stores atomic number 18 a leader in food and take forth liquor retail in addition to being the largest fire hook machine and hotel machine street girl in Australia (Dun Bradstreet trade Pty 24 . The supermarkets are found entirely over Australia with about 777 branches operating under different flaw names such(prenominal) as Woolworths supermarkets , Big W , creatur e Smith electronics , mother fucker Smith PowerHouse , Woolworths Liquor , Tandy Caltex /Safeway , Caltex /Woolworths , Safeway liquor , Dan Murphy s and BWS (Woolworths Limited 2010 .

The company has been committed throughout its operations to serving its customers to the take up of its ability . This has enabled it to retain its customer swinish and even growing itPricing power and policiesIt is approximated that Woolworths and Coles supermarkets own up to 58 of the market in Australia . Thus these companies enjoy economy of scales while buying goods . This avail gives them pricing power over small stores , t hat is , they can mute lower their prices a! nd still earn goodly profits as opposed to smaller stores (Woolworths Limited 2010 . In addition Woolworths operates many one stop stores . This gives it ability to sell...If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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