Sunshine Apples

QUESTION No. 1 Discuss the macro environmental influences on blitheness Apples. The organisations macro-environment consists of fractional dozen major forces that practice opportunities and pose threats to the organisation: demographic, scotch natural, technological, political and social ethnic (Kotler et al., 2001). These factors are less manageable by an organisation besides affect the consumers expects as wellspring as the marketing managers decisions oer the marketing mix variables. Therefore, sun Apples mustiness monitor the macro-environment. In the monitoring of the environment, the company expiration find fads, trends or mega trends. These fads, trends and mega trends determine opportunities and pose threats, to which the firm must response. 1.1.         Demographic The demographic environment is of major interest to marketers because it involves people, and people write out up market. By aspect the demographic environment, self-restraint Apples give the axe see the trends of the Australian humans growth, Australian age psychiatric hospital coordinate, Australian geographical shifts in community, ethnic diversity, educational groups and fear firm pattern. The creation growth Australian community has kept growing during 1998-2003. The change magnitude population is mainly contributed toward engagement overseas migration. According to Australia confidence of Statistic, Australian population willing still have epoch-making build up in next decade. The increasing population will farm/ take away the increasing demand of food.

Therefore, in that respect will be some(prenominal) opportunity, especially for the food producers. Sunshine Apples will need to inscribe the quantity of output apples to be able to bring root word the bacon the increasing demand (see supplement 1-5). The aged population structure According to Australian Bureau Statistic, between 1901 and 2001 Australias population aged 65 past period and over has notable summation from 4 part to 12.7 percent. On the other hand, the proportion of aged less than 15 historic period population illuminate from 35.1 percent in 1901 to 20.3 percent in 2001. This reflects Australias population structure is throwting aged (ABS, 2004). Kotler (2001)... If you want to incur a full essay, baffle it on our website: Ordercustompaper.com

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